Trade & wholesale

Small-batch botanical care your customers come back for.

Swan Apothecary makes the FireKitty topical range and the Happy Pet line in small batches. This site is for retail buyers: the full range, packaging, wholesale pricing, suggested retail and the economics of carrying it.

Apply for a wholesale account Browse the catalog

Pricing is open — no login needed to see wholesale and suggested retail.

Nose to Tail: Complete Wellness in a Box

Why it works on a shelf

Built to sell, not just to stock.

Clear margin

Every product shows wholesale, suggested retail and the margin side by side. No guesswork in your buying meeting.

Repeat purchase

Oils, salves and pet infusions are consumables. Customers who try one come back for the next.

A name customers ask for

FireKitty and Happy Pet arrive with their own following, built over years of direct retail.

A full price ladder

From a 0.5 oz counter tin to a complete wellness box — entry points and hero items in one range.

FireKitty & topicals

Warming relief people re-buy.

Oils, salves, a roll-on, a muscle balm and a transdermal patch. Six ways to meet a customer who walked in with a sore shoulder — from a counter tin to a premium jar.

See the topical range

Happy Pet

The category owners forget to stock.

Infusions, a topical butter, a gift-ready trio and the Nose to Tail box. Pet wellness sells beside human wellness — the same customer buys both in one visit.

See the pet range

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