Muscle Balm

About this product

A firmer balm formulated for muscle recovery after exertion. It sells outside the wellness aisle too — gyms, studios, physio practices and sports retail all move this one.

Why it earns shelf space

• Broadest customer appeal in the range — no wellness knowledge needed to buy it
• Strong fit for gyms, studios and recovery clinics
• Mid price point that sits comfortably between the 0.5 oz and full salve

Ingredients

Botanical infusion in a butter and wax base — full list to confirm.