A maker-led brand your customers can meet on the label.

Swan Apothecary is Robin Swan's small-batch botanical practice. Everything in this catalog is made in-house, in quantities small enough that each batch is checked by the person whose name is on the jar.

That is the part your staff can sell. Customers browsing a wellness shelf are choosing between a dozen unfamiliar labels; a real maker, a real story and a range with a following behind it is what makes one of them get picked up.

The FireKitty line grew out of customers asking for the warming oil by name. Happy Pet followed the same route — people who trusted the topicals for themselves started asking what they could use for their animals.

Full company background, lab results and Robin's media appearances live on the retail site at swanapothecary.com.